Ideas to Action notes recorded by Terry Sidhu on 2013-05-31.
Q: In your opinion, how is the economy changing?
“I work from home now and am able to make a global impact”
“There is a shift of consumption from resources to information”
“I am now seeing a different bunch of job opportunities”
Q: What is the biggest complex sustainability challenge you would like to see leverage lab take on?
- transportation problems
- Environmental Health
○ “Public Art being good for health”
○ “NYU project turning old chimneys into carbon capture systems, and using the carbon for pencils”
- Carbon Reduction
○ working with businesses and groups to make them carbon neutral
○ tracking solid waste that affect a company’s carbon footprint
○ SOLUTION: “Build a performance matrix. Track carbon output for certain activities and compare to other similar companies.”
Q: How to get businesses/persons to complete a full survey?
- 50 questions to burdensome for completion
- Consider doing a meetup with selected businesses and polling through multiple other ways. (by phone, interview, panelling, focus groups, etc.)
- Introduce innovator businesses to others and share their ideas
- Incentivize completion with food
- Narrow down and combine questions
- “Model questions so that you can build commitment in the beginning, then drive your key questions home.”
- Free coffee at the end of discussions
Q: What are your biggest business challenges? (sustainability challenges in BORROW-USE-RETURN model)
“How do we deal with the competitiveness of businesses? How do you get competing businesses to work together and share sustainability initiatives?”
- Make leverage lab a safe space, and get approval for confidentiality within the group
Q: How to create effective pods/cohorts?
- Circular Economy Concept. Where one business’ waste becomes another’s input?
- Can we create the cohorts where one business unit will fit into the next?
- If one of your problems is establishing cohorts, then maybe it would best to make them self organizing.
○ Create a roster of similar companies, and what their common business problems are
- Create a common challenge among a group of companies and allow them to self-organize this way.
○ IE: companies wanting to reduce waste
- “Get people together on common challenges, then survey and break them down into cohorts”
Q: How can I scale up? How can I run a successful event?
- “In my volunteer experience, you need to structure your evening…”
- “You can’t just ask people to go into a room and to socialize…it makes them more protective and uncomfortable”
- “Partner with AISEC or a Rotary organization that are already established internationally”
- Differentiate yourself from PetchaKucha nights and TED talks