Sion Lanini will be pitching a discussion that asks,
Planet Protector Academy is a digital interactive classroom experience that trains kids as ‘apprentice’ Planet Protectors to lead pro-environmental behaviour change in their families. The first program ‘Keep Cool’ focuses on Climate Change and has engaged over 4,500 kids and their families, with 65% of parents now driving less!
We’re looking to re-develop the platform so that it can be customized and applied to lots of different social and environmental issues. The superhero storyline and behaviour change methodology is already attracting interest from a range of organizations working on zero waste, water conservation, aboriginal issues, anti-racism work etc.